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Digital Marketing Services
Digital Marketing Services
Since 2008 ViCoast has been providing technology solutions for internet marketing across the globe including marketing agencies. Our technology solutions include Website Development, Microsite Development, Search Engine Marketing, Search Engine Optimization, Analytics, Social Media Marketing, Email Marketing, Marketing Material Customization, Creative Development, and more.
Benefits
How can I benefit from Digital Marketing?
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Cost Effective
The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities.
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Content Formatting
Provides wide variety of ways of presenting promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive by letting users follow the advertiser on social media.
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Targeted Marketing
Provides the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user’s geography. You can customize each individual ad to a particular user based on the user’s previous preferences and track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.
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Measurability
You can improve ad campaigns over time by collecting data on your ads’ effectiveness, such as the size of the potential audience or actual audience response, how a visitor reached the advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor’s view.
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Greater Coverage
Online advertising can reach nearly every global market, and online advertising influences offline sales.
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Speed
Once ad design is complete, online ads can be deployed immediately. The delivery of online ads does not need to be linked to the publisher’s publication schedule. Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts.
Business Challenges
Cost Effective
- Getting consumers interested in marketing campaigns is becoming difficult as people have shorter attention spans, marketing campaigns need to be short, and available across multiple channels.
- Lack of resources to do content marketing and even fewer to do it effectively. It is getting harder to grab the attention of consumers as well as the search engines.
- Choosing the most suitable social media sites and reaching out to consumers through social media will continue to be a challenge for businesses. Staying on top of it, monitoring it and giving an employee access to update needs to be addressed.
- Mobile traffic is increase across the board, it is time to consider mobile marketing. Challenges to build responsive mobile website to reach the increasing mobile market.
- Managing complex multi-channel customer relationships.
- Dynamically managing customer interactions.
- Applying analytics to the marketing process.
What ViCoast Provides
- Digital Marketing Strategy and road map building
- Broad experience in planning, testing and reporting
- Responsive Website design and development
- Microsite development and promotional site
- Search Engine Marketing (SEM), Search Engine Optimization (SEO)
- Mobile Marketing: responsive mobile website development and app development in various platforms including iOS, Android, and Windows with 100s of mobile device support
- Social Media marketing: Social Media integration, native app development
- Analytics: integration, implementation and reporting on major analytical providers including Google Analytics, WebTrends, and more
- Content Management: CMS implementation and support on major CMS platforms including open source and top industrial popular platforms
- Reporting and Data Visualization: Executive Dashboards, Business Intelligence, Data Analysis and Mining
- E-mail marketing: we help to implement and process email campaigns using major email marketing tools including Exact Target, Dynamic Messenger and more
- We also help building the cloud infrastructure, support and maintain servers including content distribution management
- Expert knowledge in strong industry vertical domain
- Proven track record in complete product testing and quality engineering
Business Values
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Efficient Delivery
At ViCoast, value begins with efficiency, we embraced technology, utilizing a variety of tools to keep things humming smoothly. We relentlessly evaluate and improve our skills and processes, looking for ways to increase value and deliver premium service to our clients. -
Excellent Service
Our goal is to nurture, sustain, and ensure your company’s long-term growth with the highest quality service. We go an extra mile for every client during the project and after the completion of the project as well. -
Higher Quality
We adopted the process that we defined to provide best quality deliverables, and we aften check if everyone at ViCoast are inline with the process. -
Advancement
At ViCoast we love to learn about our clients and their industries, new technology, marketing trends, and business best practices! Our thirst for knowledge drives us to continually evolve and improve our services to provide more value for our customers. -
Digital Marketing Experience
ViCoast has deliveried quality service in digital marketing, we have launched several successfull campaigns and promotions for our client. We have more than 5 years of experience in delivering efficient solutions in digital marketing domain.
Offerings
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Strategy and Planning
ViCoast offers a full suite of strategy and planning services to build connected branding, every digital step is strategic, carefully chosen, on target and measurable. Our goal is to build a smarter plan for connecting with your audience, building your brand and achieving your online marketing goals. -
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Our primary goal is to get your website in front of as many people as possible. Our SEO services give you long-lasting results that extend beyond a quick, temporary boost in rankings. We’ll help you achieve better rankings, increased traffic, and more sales in the long run. -
Social Media Marketing
ViCoast can help you develop a strong, successful presence on sites like Facebook, Twitter, Pinterest, YouTube, and Google+. We can also help in developing native apps to integrate with your promotional sites and other systems. -
Website Design and Development
Our top notch highly experienced team can build responsive websites and we applications which meet your specific needs. We offer website designing, content management, hosting, functional and performance testing. -
Mobile Marketing
Connect with your customers, partners and employees anytime by leveraging the fastest growing mobile technology and by proving richer, more personalized experience by using the full feature set of smart phones or tablets, learn more… -
Content Management
ViCoast provides building strategy, design and build CMS structure for static or dynamic web or mobile applications. Our expertise includes many top notch Content Management Systems including most commonly used open source systems, learn more… -
Analytics
Our Analytics Services includes setting up Analytics properly to your website(s), apply necessory filters and goals, manage profiles on Analytic prover, implement tracking on your website(s), and audit/trouble shoot existing Analytics setup. -
Reporting and Data Visualization
ViCoast has experience in building custom reports that fits your requirements using various reporting tool including online ad hoc reports. Fid out how we can help on your business intelligence and data visualization needs, learn more… -
Creative Design and Customization
Our expert creative team help you build marketing materials for direct mail marketing, email campaigns, web designs and social media ads with their expertise in Adobe design tools, we also offer bulk image customization to build customer specific ads. learn more…
Would you like to learn more?
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